ChatGPT
Tends to cite established editorial sources and discussion communities.
The definitive measure of how brands appear in ChatGPT, Gemini, Claude, Perplexity, Grok and Copilot.
This week we tracked 4.2M queries across six generative engines. Brazilian digital banks and Spanish fintechs gained the most visibility; legacy retailers lost ground to marketplaces.
Weekly AVI score variation
Top 50 · Global · All sectors
| # | Brand | Sector | AVI | ChatGPT | Gemini | Claude | Perplexity | Grok | Copilot | Δ 7d |
|---|---|---|---|---|---|---|---|---|---|---|
| 01 | Nubank | Fintech BR | 94 | 96 | 92 | 89 | 95 | 88 | 91 | +6 |
| 02 | BBVA | Bank ES | 91 | 92 | 91 | 88 | 92 | 85 | 94 | +4 |
| 03 | Mercado Livre | E-commerce | 89 | 91 | 88 | 84 | 92 | 85 | 87 | +7 |
| 04 | Santander | Bank ES | 88 | 89 | 87 | 86 | 87 | 84 | 91 | +2 |
| 05 | Itaú | Bank BR | 87 | 88 | 85 | 86 | 84 | 82 | 89 | -2 |
| 06 | Inditex | Fashion | 86 | 88 | 85 | 83 | 87 | 82 | 84 | +7 |
| 07 | Natura | Cosmetics | 85 | 92 | 83 | 81 | 84 | 78 | 82 | +4 |
| 08 | CaixaBank | Bank ES | 83 | 84 | 82 | 81 | 80 | 79 | 86 | -1 |
| 09 | Inter | Fintech BR | 82 | 83 | 81 | 79 | 84 | 81 | 78 | +11 |
| 10 | Telefónica | Telecom | 79 | 78 | 80 | 79 | 77 | 75 | 82 | +1 |
| 11 | Openbank | Fintech ES | 77 | 78 | 76 | 74 | 79 | 76 | 75 | +9 |
| 12 | Bradesco | Bank BR | 76 | 78 | 75 | 74 | 73 | 71 | 77 | 0 |
| 13 | Iberdrola | Energy | 75 | 74 | 76 | 75 | 73 | 72 | 78 | 0 |
| 14 | Revolut | Fintech | 73 | 74 | 72 | 70 | 75 | 73 | 71 | +3 |
| 15 | Magalu | Retail BR | 71 | 73 | 70 | 68 | 72 | 67 | 71 | +5 |
| 16 | C6 Bank | Fintech BR | 71 | 70 | 72 | 69 | 73 | 70 | 68 | +4 |
| 17 | Mercadona | Retail ES | 71 | 72 | 70 | 68 | 71 | 69 | 73 | +5 |
| 18 | Vivo | Telecom | 70 | 68 | 71 | 70 | 69 | 68 | 73 | +1 |
| 19 | Bankinter | Bank ES | 68 | 69 | 67 | 66 | 65 | 64 | 71 | 0 |
| 20 | Santander BR | Bank BR | 68 | 69 | 67 | 66 | 65 | 64 | 71 | -3 |
Average weekly score · last 12 weeks
Average score of top 10 in each sector
How we score each brand's visibility
Patterns observed across 4.2M queries
Tends to cite established editorial sources and discussion communities.
Favors sources from the Google ecosystem and verified content.
Analytical depth and academic sources; rarely cites brands directly.
Cites primary sources with recent dates; high weight for structured data.
Strong bias for X platform content and live debates.
Corporate lean; favors B2B content and Microsoft ecosystem sources.
Across the six largest fintechs in our sample, AVI rose by 7 points on average in the last month. Traditional banks fell 1 point.
Mercado Livre and Magalu keep gaining ground while physical chains lose. AI tends to consolidate commerce around a few long-tail players.
Brands covered in specialist publications got 2.3× more mentions in Claude and Perplexity than peers with equivalent coverage in mainstream media.
The AVI is the weekly measure of how often a brand appears — and in what position — in answers generated by the major generative AI engines: ChatGPT, Gemini, Claude, Perplexity, and Grok.
Each week we monitor 4.2 million queries across six generative engines. The score blends citation frequency, average position within the answer, and sentiment, weighted by each engine's market share.
ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, Grok (xAI), and Copilot (Microsoft) — every major generative engine with relevant commercial traffic.
The official ranking is frozen every Monday. Daily collection feeds a 7-day movement indicator for internal use; the public sees the stable weekly window.
Today 10 main sectors with 5 subsectors each (50 nodes). Active markets: Brazil, Spain, and the United States — other markets fall back to global rankings.
More mentions in generated answers, higher positions within the answer, more positive sentiment, and greater consistency across engines. Citations from trusted sources (papers, specialist media) also increase the score.
Get your personalized AVI score, benchmarked against up to 10 direct competitors.