ChatGPT
Tends to cite established editorial sources and well-indexed knowledge bases. Favors brands with strong English-language press coverage.
The definitive measure of how brands appear in ChatGPT, Gemini, Claude and Grok.
This week we tracked 4.2M queries across six generative engines. Brazilian digital banks and Spanish fintechs gained the most visibility; legacy retailers lost ground to marketplaces.
Weekly AVI score variation
Top 50 · Global · All sectors
| # | Brand | Sector | AVI | ChatGPT | Gemini | Claude | Grok | Δ 7d |
|---|---|---|---|---|---|---|---|---|
| 01 | Nubank | Fintech BR | 94 | 96 | 92 | 89 | 88 | +6 |
| 02 | BBVA | Bank ES | 91 | 92 | 91 | 88 | 85 | +4 |
| 03 | Mercado Livre | E-commerce | 89 | 91 | 88 | 84 | 85 | +7 |
| 04 | Santander | Bank ES | 88 | 89 | 87 | 86 | 84 | +2 |
| 05 | Itaú | Bank BR | 87 | 88 | 85 | 86 | 82 | -2 |
| 06 | Inditex | Fashion | 86 | 88 | 85 | 83 | 82 | +7 |
| 07 | Natura | Cosmetics | 85 | 92 | 83 | 81 | 78 | +4 |
| 08 | CaixaBank | Bank ES | 83 | 84 | 82 | 81 | 79 | -1 |
| 09 | Inter | Fintech BR | 82 | 83 | 81 | 79 | 81 | +11 |
| 10 | Telefónica | Telecom | 79 | 78 | 80 | 79 | 75 | +1 |
| 11 | Openbank | Fintech ES | 77 | 78 | 76 | 74 | 76 | +9 |
| 12 | Bradesco | Bank BR | 76 | 78 | 75 | 74 | 71 | 0 |
| 13 | Iberdrola | Energy | 75 | 74 | 76 | 75 | 72 | 0 |
| 14 | Revolut | Fintech | 73 | 74 | 72 | 70 | 73 | +3 |
| 15 | Magalu | Retail BR | 71 | 73 | 70 | 68 | 67 | +5 |
| 16 | C6 Bank | Fintech BR | 71 | 70 | 72 | 69 | 70 | +4 |
| 17 | Mercadona | Retail ES | 71 | 72 | 70 | 68 | 69 | +5 |
| 18 | Vivo | Telecom | 70 | 68 | 71 | 70 | 68 | +1 |
| 19 | Bankinter | Bank ES | 68 | 69 | 67 | 66 | 64 | 0 |
| 20 | Santander BR | Bank BR | 68 | 69 | 67 | 66 | 64 | -3 |
Average weekly score · last 12 weeks
How we score each brand's visibility
Patterns observed across 4.2M queries
Tends to cite established editorial sources and well-indexed knowledge bases. Favors brands with strong English-language press coverage.
Pulls heavily from the Google index and structured data. Brands with rich schema markup and Google Business listings score higher.
Prefers depth over breadth. Cites long-form articles, official docs and whitepapers — less likely to surface social signals.
Heavily weighted toward X/Twitter signals. Brands that engage in real-time conversations and trend cycles surface more often.
Across the six largest fintechs in our sample, AVI rose by 7 points on average in the last month. Traditional banks fell 1 point.
Mercado Livre and Magalu keep gaining ground while physical chains lose. AI tends to consolidate commerce around a few long-tail players.
Brands covered in specialist publications got 2.3× more mentions in Claude and Grok than peers with equivalent coverage in mainstream media.
The AVI is the weekly measure of how often a brand appears — and in what position — in answers generated by the major generative AI engines: ChatGPT, Gemini, Claude, Perplexity, and Grok.
Each week we monitor 4.2 million queries across six generative engines. The score blends citation frequency, average position within the answer, and sentiment, weighted by each engine's market share.
ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, Grok (xAI), and Copilot (Microsoft) — every major generative engine with relevant commercial traffic.
The official ranking is frozen every Monday. Daily collection feeds a 7-day movement indicator for internal use; the public sees the stable weekly window.
Today 10 main sectors with 5 subsectors each (50 nodes). Active markets: Brazil, Spain, and the United States — other markets fall back to global rankings.
More mentions in generated answers, higher positions within the answer, more positive sentiment, and greater consistency across engines. Citations from trusted sources (papers, specialist media) also increase the score.
Get your personalized AVI score, benchmarked against up to 10 direct competitors.