Research
The new traffic war: how ChatGPT, Gemini and Perplexity are redistributing brand authority
Unprecedented analysis of 4.2M queries in Portuguese and Spanish shows 68% of generated answers ignore Google's top 10 results.
The full index of Index AI stories on generative search, AI engines, brands and GEO.
Unprecedented analysis of 4.2M queries in Portuguese and Spanish shows 68% of generated answers ignore Google's top 10 results.
Study of 18,000 queries shows divergence between languages across major generative engines.
Strategy blended authority in specialist media with structured schema.org content.
Former Google lead on why marketing teams need entirely new visibility metrics.
Staged rollout starts with health and finance queries. Here's what changes on the SERP.
Law requires engines to display sources and lets publishers request citation removal.
Nubank appears in 61% of answers about "digital account in Brazil", followed by Inter and C6.