Case
From SEO Hub to AI Search Center: How Pfizer and IBM Are Building In-House GEO Capabilities
In April 2026, two of the world's largest enterprises made moves that signaled a structural shift in how companies approach AI search visibility.
Stories of brands that gained (or lost) visibility in AI-generated answers.
In April 2026, two of the world's largest enterprises made moves that signaled a structural shift in how companies approach AI search visibility.
For two years, Generative Engine Optimization has been discussed in the abstract.
When Adobe launched LLM Optimizer in October 2025, the company did something unusual.