Research
The Citation Equation: How ChatGPT's Citation Patterns Differ from Google's Ranking Logic
For two decades, digital marketers optimized for a single algorithm: Google's PageRank-derived ranking system.
Studies and analyses on how generative engines select, cite and prioritize brands across markets.
For two decades, digital marketers optimized for a single algorithm: Google's PageRank-derived ranking system.
For two years, Generative Engine Optimization operated on hunches.
The debate about whether AI search will become mainstream ended sometime in early 2026.
Unprecedented analysis of 4.2M queries in Portuguese and Spanish shows 68% of generated answers ignore Google's top 10 results.